SugarBear Hair Vitamin Gummies Review: Would Buyers Buy It Again?
Disclosure: As an Amazon Associate I earn from qualifying purchases. If you buy through links on this page we may earn a commission at no extra cost to you. How this review was made: We did not test this product in person. This verdict is based on our analysis of independent testing coverage, a registered dietitian's review, FDA safety communications and buyer themes, all listed at the end of this article. The formula has changed over time, and some findings may refer to an earlier version. Our method.
Skip it unless a doctor finds a deficiency it would fix
SugarBear Hair has a huge following, and many buyers credit it with longer hair and stronger nails. But ConsumerLab says there is no published study showing this formula improves hair, and that biotin has not been shown to help hair growth in people who are not deficient. ConsumerLab also rated the gummies Not Approved for quality after finding more than 160% of the listed amounts of some vitamins. Very high biotin doses can throw off certain lab tests, including heart attack tests, according to the FDA. Ulta reviewers also complain that the newer formula tastes and smells bad. For most people, the evidence does not justify the ongoing cost.
Check current price on Amazon → Prices and availability change often, so we don't list them here.Buy it again if you…
- have been told by a doctor they are low in a nutrient these gummies provide
- strongly prefer gummies to pills and accept the limited evidence
Skip it if you…
- expect proven hair growth
- have upcoming blood tests, or a heart condition (tell your doctor about biotin)
- are trying to avoid added sugar
- have real hair loss, which deserves a doctor's visit
This review summarizes buyer experiences, testing and published commentary and is not medical advice. Dietary supplements are not evaluated by the FDA to treat, cure or prevent any disease. Check with a doctor or pharmacist before starting a supplement, especially if you are pregnant or breastfeeding, take medication, or have a health condition. If you take biotin, tell your doctor before any blood test.
SugarBear Hair is a blue, berry-flavored gummy multivitamin sold for hair, skin and nails. Its headline ingredient is biotin, at a dose far above daily needs, plus zinc, vitamins D, E and B12, and other extras. The Ulta listing names organic tapioca syrup and raw cane sugar as sweeteners.
We looked at independent testing, a dietitian's review, FDA warnings and buyer feedback to see whether the hype holds up.
What owners say, at a glance
Bars show our editorial summary of how consistently owners praise or complain about each area across all sources — not a lab measurement.
The key details
| Format | Chewable gummy |
|---|---|
| Headline ingredient | Biotin, at many times the daily need |
| Other actives (current Ulta listing) | Zinc, vitamin D2, vitamin E, vitamin B12, iodine, elderberry, MSM, algae-based omega 3 |
| Sweeteners | Organic tapioca syrup and raw cane sugar |
| Free of | Gluten, gelatin and dairy, per Ulta |
Ulta reviewers say the serving size changed from two gummies to one in the newer formula, so check your label for current amounts.
What buyers like
What buyers complain about
What the evidence says
ConsumerLab says it found no published study showing this formula improves hair or nails. The high biotin dose traces back to a 1990 study on nail thickening, and ConsumerLab says no studies show biotin improves hair growth in people who are not deficient. Abbey Sharp reaches a similar conclusion: the gummies are likely not harmful for most healthy adults but probably unnecessary unless you have a true deficiency, and the brand's customer statistics don't disclose how they were measured.
Quality is a second concern. ConsumerLab found the gummies contained more than 160% of the listed amounts of certain vitamins and rated them Not Approved. That test may predate the latest formula.
The biotin and lab test warning
In 2017 the FDA warned that high biotin levels can cause falsely high or falsely low results on some lab tests. Its biggest concern is cardiac troponin tests, where a falsely low result could mean a missed heart attack. The FDA updated the warning in 2019 because reports kept coming in, and it said there is not enough information to know whether stopping biotin for a set time before a test prevents wrong results. If you take high-dose biotin, tell your doctor and the lab.
What to do instead
- See a doctor about real hair loss, as Abbey Sharp advises, to look for the actual cause.
- Ask about a blood test before supplementing, so you know if you are low in anything.
- Stick to the label dose, since Sharp notes gummies are easy to overeat.
Pros and cons
What owners love
- Easy, candy-like gummy
- Free of gluten, gelatin and dairy
- Listed ingredients stay under upper limits
- Some buyers report hair and nail growth
What owners complain about
- No published study of this formula on hair
- Failed ConsumerLab's label accuracy test
- Very high biotin can skew lab tests
- Added sugar from tapioca syrup and cane sugar
- Newer formula draws taste and smell complaints
Other options buyers compare
These hair supplements come up most often next to SugarBear Hair. The same evidence limits apply, so ask a doctor first.
| Product | Format | Consider it if… | |
|---|---|---|---|
| SugarBear Hair (this review) | Gummy | You want a gummy and accept the weak evidence | See on Amazon |
| Nature's Bounty Optimal Solutions Hair, Skin and Nails | Supplement | You want a widely sold hair, skin and nails blend from a big brand | See on Amazon |
| Viviscal Hair Growth Supplement | Supplement | You want a non-gummy, well-known hair supplement brand | See on Amazon |
Still curious about SugarBear Hair?
See the current formula, label and pack sizes on Amazon, and talk to your doctor first.
Frequently asked questions
Do SugarBear Hair gummies make hair grow?
There is no published study of this formula, and ConsumerLab says biotin has not been shown to help hair growth in people who are not deficient.
Can biotin affect blood tests?
Yes. The FDA warns that high biotin can cause wrong results on some lab tests, including troponin tests for heart attacks. Tell your doctor if you take it.
Do they contain sugar?
Yes. The Ulta listing names organic tapioca syrup and raw cane sugar as sweeteners.
Did the formula change?
Ulta reviewers say it did, with a new taste and a one-gummy serving. Check the current label.
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Sources we analyzed
- ConsumerLab: SugarBear Hair Vitamins — biotin dose, evidence, quality test result
- Abbey's Kitchen (RD): Do Sugar Bear Hair vitamins work? — dietitian review of claims and evidence
- TCTMD: FDA reminds clinicians about biotin interference — 2017 and 2019 FDA warnings
- Ulta: Sugarbear Hair Vitamin Gummies — ingredients, sweeteners, review themes
Figures reflect each source as of October 13, 2026 and may change. We summarize owner feedback in our own words and do not reproduce retailer reviews.