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Roku Ultra (2024) Review: Would Owners Buy It Again?

Disclosure: As an Amazon Associate I earn from qualifying purchases. If you buy through links on this page we may earn a commission at no extra cost to you. How this review was made: We did not test this streamer in person. This verdict is based on our analysis of expert reviews and owner themes, all listed at the end of this article. We found no long-term durability study for the 2024 model. Our method.

Repeat

The Roku to get if you want speed and the best remote

The 2024 Roku Ultra is faster than older Roku players, supports Dolby Vision, HDR10+ and Dolby Atmos, has Wi-Fi 6 plus Ethernet, and ships with the backlit, rechargeable Voice Remote Pro. TechRadar called it pricey but worth it, and Tom's Guide praised its fast navigation and customizable interface. The downsides: Roku's own ads on the home screen and screensaver, only modest changes from the previous Ultra, and some owners reporting 4K or HDR handshake hiccups. For anyone who likes Roku's simple interface, most owners would buy it again.

Check current price on Amazon → Prices and availability change often, so we don't list them here.

Buy it again if you…

  • want Roku's simple interface with the fastest hardware
  • want a wired Ethernet option and Wi-Fi 6
  • lose remotes often and want a backlit, findable remote

Skip it if you…

  • are bothered by ads on the home screen
  • already own the previous Roku Ultra
  • want Matter smart home support or Google TV-style recommendations

The Roku Ultra (2024) is Roku's top streaming box. It streams in 4K with Dolby Vision, HDR10+, HDR10 and HLG, supports Dolby Atmos, and connects over Wi-Fi 6 or Ethernet. It comes with the second-generation Voice Remote Pro, which is backlit, rechargeable over USB-C and has a find-my-remote feature.

We combined expert reviews with owner sentiment summaries. Expert coverage is solid; long-term ownership data is limited.

What owners say, at a glance

30%faster than other Roku players, Roku's claimTom's Guide, TechRadar
4 secto open The Roku Channel in testingTechRadar
Wi-Fi 6plus Ethernet and USB-ATom's Guide
Speed
Strong praise
Remote
Strong praise
Picture and format support
Mostly positive
Upgrade over last model
Mixed
Ads in the interface
Common complaint

Bars show our editorial summary of how consistently owners praise or complain about each area across all sources — not a lab measurement.

The key specs

Video4K, Dolby Vision, HDR10+, HDR10, HLG (no 120Hz)
AudioDolby Atmos
ConnectivityWi-Fi 6, Ethernet (up to 100 Mbps), Bluetooth, USB-A
RemoteVoice Remote Pro (2nd gen): backlit, USB-C rechargeable, hands-free voice, lost-remote finder
Works withAirPlay, HomeKit, Alexa, Google Assistant

What owners love

It is quick.TechRadar measured The Roku Channel opening in 4 seconds and a movie loading in 1 second, and Tom's Guide found it more responsive than the previous Ultra.
A remote you will not lose.Reviewers praise the backlit buttons, USB-C charging, two custom shortcut buttons and the find-my-remote feature.
Every major HDR format.Dolby Vision and HDR10+ are both supported, so it suits most 4K TVs.
Simple, customizable interface.Owners and reviewers like Roku's straightforward home screen, and owner summaries rate it above Fire TV's.

What owners complain about

Ads on the home screen.Tom's Guide flagged a large banner ad on the home screen, and TechRadar noted Roku content ads beside the app grid and in the screensaver.
Not much new.Tom's Guide titled its review "too much of the same," noting little change from the previous Ultra.
Occasional 4K/HDR hiccups.Some owners report HDR auto-negotiation problems, artifacts or freezing at certain resolutions.
Remote limits.The four app buttons are fixed, the remote cannot switch TV inputs, and some owners say the rechargeable battery drains faster than expected.

How it holds up over time

The 2024 Ultra is still fairly new, and we found no long-term durability data. It has no moving parts and runs on Roku's regularly updated software. Most complaints we found are about software and settings rather than hardware failures.

Tips from owners

  • Use the Ethernet port if your Wi-Fi is weak, though it tops out at 100 Mbps.
  • Set up the two custom remote buttons for your most-used apps or commands.
  • If HDR looks wrong, check the display type setting and your TV's HDMI input mode.
  • Charge the remote regularly so it does not die mid-show.

Pros and cons

What owners love

  • Fastest Roku player in testing
  • Backlit, rechargeable remote with finder
  • Dolby Vision, HDR10+ and Dolby Atmos
  • Wi-Fi 6 plus Ethernet and USB
  • Simple, customizable interface

What owners complain about

  • Ads on the home screen and screensaver
  • Small upgrade over the previous Ultra
  • Ethernet limited to 100 Mbps
  • Fixed app buttons on the remote
  • Some HDR handshake complaints

Other options owners compare

These are the 4K streamers most often compared with the Roku Ultra.

ModelStyleConsider it if…
Roku Ultra (2024) (this review)Premium boxYou want Roku's fastest player and best remoteSee on Amazon
Amazon Fire TV Stick 4K Max
Read our review
HDMI stickYou use Alexa and want a cheaper stickSee on Amazon
Google TV Streamer 4K
Read our review
Premium boxYou prefer Google TV and want a Matter/Thread hubSee on Amazon

Want Roku's fastest streamer?

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Frequently asked questions

Does the Roku Ultra (2024) support Dolby Vision?

Yes, along with HDR10+, HDR10, HLG and Dolby Atmos.

Does it have ads?

Yes. Roku shows its own content ads on the home screen and screensaver.

Is the remote rechargeable?

Yes. The Voice Remote Pro charges over USB-C and has backlit buttons and a find-my-remote feature.

Should I upgrade from the previous Ultra?

Reviewers found it faster but otherwise similar, so most owners of the last model can skip it.

Sources we analyzed

Figures reflect each source as of October 13, 2026 and may change. We summarize owner feedback in our own words and do not reproduce retailer reviews.